It’s no secret that social media is a great place to start recruiting talent, as it’s one of the main places where people go to look for job opportunities. There are many different platforms to use, but LinkedIn is by far the most professional and has been designed with job searching in mind. With over 800 million active users worldwide, LinkedIn is a huge resource for talent - provided you know how to use it. So, in this post, we’ll provide some tips for using LinkedIn to find the best talent for a variety of roles.
Understand Your Audience
The first thing to get right when using LinkedIn - or any social media platform, for that matter - for recruitment is to understand your audience. Knowing the specifics about your target demographic will be very helpful when it comes to attracting the right audience. Different sectors and job roles may have varying levels of activity and engagement on LinkedIn. For instance, tech professionals are highly active, regularly sharing articles and participating in discussions, whereas fields like manufacturing might show less engagement. Tailoring your approach according to the audience can significantly increase your success rate.
- Create a Compelling Company Profile
Your company’s LinkedIn profile is often the first point of contact with potential candidates, so it must make a strong impression. Ensure that your profile is complete with up-to-date information about your company, including a detailed 'About Us' section, services offered, and professional accomplishments. A well-crafted profile does a good job of attracting candidates and it also boosts your credibility and professional image.
- Utilise Advanced Search Features
LinkedIn’s advanced search tool is a powerhouse for recruiters. It allows you to filter candidates based on several criteria such as location, industry, current company, past experience, and educational background. Utilising Boolean search tactics can further refine your searches, helping you find the most suitable candidates efficiently.
Engage Actively with Potential Candidates
Building relationships is at the heart of effective recruitment and candidate engagement. LinkedIn isn’t just a platform for finding CVs - it’s a community where engagement can significantly enhance your visibility and attractiveness as an employer.
- Share Relevant Content
Posting insightful content related to your industry can attract the right kind of attention. Share articles, company news, and job postings regularly to keep your network engaged and informed. This not only positions your agency as a thought leader but also keeps you top of mind among potential candidates.
- Participate in Groups
LinkedIn groups are a fantastic venue for connecting with professionals in specific industries. Joining groups relevant to the roles you’re recruiting for allows you to observe potential candidates’ contributions and expertise, providing a deeper insight into their capabilities and personality.
Leverage LinkedIn Recruiter
For companies serious about maximising their use of LinkedIn, investing in LinkedIn Recruiter could be a game-changer. This premium tool offers enhanced search capabilities, more in-depth analytics, and the ability to message candidates directly without connection limits.
- Use InMail Effectively
LinkedIn InMail allows you to contact anyone on the platform directly, even if you’re not connected. However, its effectiveness lies in personalisation. Craft messages that are tailored to the recipient, mentioning specific details about their background or contributions that caught your eye. This personalised approach can significantly increase your response rate.
Harness the Power of LinkedIn to Find Top Candidates
By following these tips, recruitment companies can effectively use LinkedIn not just as a platform for sourcing candidates, but as a powerful tool in their recruitment arsenal, enhancing both their reach and the quality of their hires.
If you’re looking for help with attracting talent via LinkedIn or in general, then CNA International would love to assist. Our team can offer you an extensive suite of services that help improve your recruitment efforts. We can help with mentoring, training and support you with administrative processes like invoicing. To learn more about partnering with CNA International, please contact us today.
CNA International
E: info@cnaint.com | T : +44 (0) 1676 822 222 | W: www.cnaint.com
